The Nigerian and West African cosmetics & fragrance market has been set alight by the explosive growth of Riggs London fragrances.
From the Confetti Group stable of brands (which includes best-selling women’s fragrance brand Confetti London), Riggs London prides itself on delivering very high quality and long-lasting fragrances at truly affordable prices.
Speaking at a private briefing in Lagos, Ori Leslau founder and CEO of Confetti Group said “We cater to the specific consumer requirement in each of our 30 markets globally and West Africa has been no different. Feeling great and smelling good go hand in hand, and our teams work very hard to help you do both, creating fragrances which are not just a product to consume but also a personalised expression of identity and culture. Thank you for welcoming Riggs London into your lives with open arms, we are here to support you for the journey.”
Leslau goes on to say “Riggs London was launched to change the perception that high quality and long-lasting fragrances can only be obtained by spending more. Our ‘Perfume in a Can’ range of fragrances (which retails for around $3 USD) boasts some of the highest fragrance concentrations in this price bracket and guarantees long-lasting fragrance protection without the price tag”
Leslau has been an outspoken and strong advocate for direct foreign investment in Africa and also supports a number of grassroots foundations. Confetti Group this year will invest 5% of its profits back into charities in West Africa focused on alleviating poverty and providing greater access to education for young people in difficult situations.
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