Buckwyld Media Network, in partnership with Entertainment & Creative Partners (ECP), has launched Educate 2 Empower (E2E), a national advocacy initiative tackling barriers to girl-child education in Nigeria.Anchored by Adda: Empowered by Education—a documentary on Justice Zainab Bulkachuwa, Nigeria’s first female President of the Court of Appeal—the project shows how education transforms lives. The film airs October 11, 2025, International Day of the Girl Child, reaching 50 million viewers across Nigeria and the diaspora.The CrisisNigeria has 18 million out-of-school children, over 60% girls. The North is worst affected:North East: 59% out of school; North West: 62%—the nation’s highest; Bauchi, Borno, Gombe, Kebbi, Sokoto, Yobe, Zamfara: above 50%These are not just numbers but silenced futures, threatening cycles of poverty and inequality.Why This MattersEfe Omorogbe, Founder/CEO of Buckwyld Media and initiator of E2E, said:“Our decision to pursue this cause is driven by a sense of duty and the recognition of the power of storytelling. We are well aware of the immense capacity of film to influence perspectives and engender behavioural change. Combined with online engagement to prompt action, we believe our modest initiative can contribute significantly to the efforts of stakeholder organizations and corporate players working tirelessly on the frontlines to reverse this unacceptable situation in Nigeria.”The CampaignE2E blends storytelling, digital engagement, and community action:- Documentary Broadcast – ADDA: Empowered by Education will air on Arewa24, NTA Hausa, and others- Online Career Day Challenge – With their parents’ permission, girls (10–15 years old) share one-minute ambition videos; winners get scholarships, devices, and mentorship.- Community & Stakeholder Engagement – Parents, educators, religious leaders, & policymakers activated through dialogue and outreach.- Prize-GIving Event – Celebrating finalists with sponsors, government, and development partners.Why Partner- Brand Visibility – Prominent presence across TV, digital, and event platforms.- CSR Impact – Alignment with SDGs 4 (Quality Education) & 5 (Gender Equality).- Community Goodwill – Recognition as champions of empowerment and inclusion.- Sustainability – Documented CSR, staff engagement, and brand affinity.Call to ActionE2E is a movement to return 50,000 girls to school by September 2026. Stand with us to inspire and empower the next generation of Nigerian leaders.
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