Valentine Obienyem
Yesterday, I attended a function in Igbo-ukwu – the 100th birthday celebration of the mother of Fr. Louis Ezeilo. As I was stepping into the venue with my friend, Comrade Celestine Ostende Oguegbu, we noticed Fr. Paulinus Anaedum enthusiastically taking selfies with one of the masters of ceremony. My instinctive reaction was to wonder what could be so special about this MC that warranted such excitement from my old teacher.
On closer look, I realized it was Ceelos Media (Oga Uwa). For the first time in my life, I found myself also struggling to take a selfie with him. Ostende did the same. In what felt like a moment of mutual recognition, the three of us simultaneously commended him for the quality of his work.
Even his partner, whose face we are yet to see, is remarkably gifted. With nothing more than his voice, timing, and cadence, he brings life to the content. The harmony between them is evident; they understand each other intuitively and complement one another perfectly. Together, they deliver with elegance, clarity, and depth what a dozen people would struggle to achieve. Their collaboration proves that true creativity lies not in numbers, but in understanding and mastery of one’s craft.
I do not dispense praise lightly; I administer it in measured doses and only where it is deserved. But on this occasion, I gave Ceelos Media a full dose. He is a content creator both in name and in fact. Many who parade themselves as content creators today create nothing in the true sense; they merely recycle gossip, trade in risqué tales, or descend into unrestrained obscenity. Even those who began well, such as Omagold and Nwanyi Orumba, initially maintained dignity in language and expression, only to abandon it later. “Nke Omogold adighi okuko.”
Ceelos Media, by contrast, has remained consistent. His language is elevated, his content thoughtfully crafted from everyday life, and his work is enjoyed for its wit, entertainment value, and quiet didactic strength. He proves that creativity does not require vulgarity to be engaging.
Seeing him yesterday was therefore an opportunity to thank him and to encourage him not to falter. Even his advertisements are seamlessly and professionally woven into his content. I admire his work in the same way I appreciate Macshade’s artistry and the creative use of Odumeje as the cornerstone of his contents.
Society advances not through the average person, but through a small minority of creative minds – artists, philosophers, scientists, and reformers – who imagine alternatives and give them form. In this sense, I stand with Thomas Carlyle and light my candles before Oga Uwa, like Mirandola before Plato’s image, at the shrines of great men.
The history of countries and societies like ours, is not merely the history of its people going about their daily trades: tilling the soil, cobbling shoes, cutting cloth, or peddling goods, as such things have been done everywhere and always. Rather, it is the record of her exceptional men and women – her inventors, scientists, statesmen, poets, artists, musicians, philosophers, content creators, and saints – and of the contributions they made to the technology, wisdom, artistry, entertainment, and moral refinement of their people and of mankind.
In a time when vulgarity is often mistaken for creativity, Ceelos Media stands as quiet proof that excellence still has its own authority. His work reminds us that creativity, when disciplined by language, thought, and respect for the audience, does more than entertain.: it educates, refines, and elevates. It is such creativity that endures, shaping taste and strengthening society’s moral and cultural fabric. When creativity refuses vulgarity, it does not lose its power; it gains its nobility.
Leave a Reply