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Am I communication expert? I doubt

By Sam. O. Ajayi

But do I know a little about political messaging and psychological resonance in terms of measuring effect?

May be I do.

And that is why I am advising APC and those in charge of responding to the emergence of ADC that there are certain narratives that worked on the people 10 years ago that will never, never work again.

Let me list some of them:

  • Calling those who are behind ADC thieves or corrupt is a total waste of time. That would have worked this time in 2014 but not any longer. An average Nigerian now knows that PDP still has one or two things to learn from APC in terms of stealing of public funds.
  • Any APC leader or spokesperson that says those in ADC are desperate for power is talking trash! It is like Oshiomhole saying Amaechi is desperate for power. What was Oshiomhole, Akpabio or Wike desperate for? Second wife?
  • Saying those behind ADC are old is like a hook-up girl advising a prostitute to change her ways! When the highly respected Baba Bisi Akande became APC interim National Chairman, he was 74! By that time, President Goodluck Jonathan was 57. David Mark is 77 now. And if Peter Obi or Rotimi Amaechi becomes ADC presidential candidate in 2026, they would still be younger than Buhari who was 72 when he picked the ticket 11 years ago and Tinubu who was 71 when he picked the APC ticket in 2022!
  • Saying ADC leaders don’t have answer to Nigeria’s problem is like a pupil who took 28th position in a class of 30 abusing the one who took 29th! All those saying that need to do is just check Nigeria’s economic indices between 2005 and 2015 and between 2015 and 2025!
  • Generally abusing ADC leaders is like a member of an armed robbery gang accusing their leader of dishonesty because he (gang member) was given a small share of their loot. Six has no morality to call half dozen names.

More to come…

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